Aster + Sage
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Posts Tagged ‘manufacturing’

Churning Out Crap

Wednesday, July 29th, 2009

I got to thinking about the history of design. I can imagine back when a person hand-crafted a chair or sewed a shirt they may have given thought to the design of the object. I’d assume that unless it was commissioned by a buyer they were far more concerned with utility and construction than aesthetics.

When people were able to make products faster and with less effort I imagine their priorities changed. That’s when capitalism became a factor in the design process– producing more products means they’d likely create inventory. Need keep the selling inventory to make a profit, so they’ve got to produce something that people want to buy. I’d guess the driving factors for consumers would be need, price and/or design.

I’m interested in the moment in history when people started considering how to sell their new mass-produced wares. Specifically, was there a period of time when idea bubbles appeared and people said “Eureka! I will compete in the marketplace with the lowest cost item and design be damned!”

How did it come to be that people choose low cost over aesthetics for products like decorative outdoor fencing? Fake Christmas trees? My personal bugaboo is vinyl siding (and please don’t look to my house as the pinnacle of beauty. Believe me, the moment we have $10,000 it’ll be clad in the most gorgeous Hardy Board.)

Yesterday I was driving down a road of million-dollar houses and saw what I thought might be vinyl fencing. Maybe it was, maybe it wasn’t. But that’s what got me thinking– if you’re going to have a house that’s a million dollars, it’s kind of incumbent upon you to make it look like a million bucks. You know? Of course you’d have to consider the value of your house when making improvements (who’s going to shell out the big big bucks for your vinyl-clad house?) I’m not so much making an argument about taste. There are plenty of ugly, hugely expensive houses out there. But you can’t go cheap and cheesy with your money–even if your taste isn’t mine.

I really thought I had a good argument going here. But the little voice in my brain is saying that sometimes things are expensive and are really POS [that stands for pieces of S] while other times a lesser price can be just chock full ‘o value. I’m stumped on this one. May I revisit when I have a clearer answer to this personal brain teaser?

Thank you for the free pass. I appreciate it.

Made In Britain

Monday, July 27th, 2009

I just finished watching an English TV series called “Made In Britain” hosted by the comedian Dom Joly.

The first episode involved some crusty-looking men who inspected everything in Dom’s house. If they found an object that was not made in England they packed it up and carted it away.

Dom then drove around in an English car, wearing an English suit, and went about trying to replace his foreign-made possessions with similar ones that were made in England.

It was interesting to see what kind of manufacturers there are in England. As with America, there aren’t a lot of traditional factories producing mass-market items. In fact, I think toilet paper is the only parity product made In England. [Parity product=something that's differentiated by brand only--the actual product is virtually indistinguishable from a competing brand.]  It was explained that the cost of transporting toilet paper makes it more cost effective to produce it locally.

Dom’s visits included: a man who makes eco-friendly modernized outhouses, a quirky little pottery factory, a cell phone manufacturer that hand builds phones in gold and platinum, and a perfume company with royal clientele that’s been around since the 18th century.

At the end of the series, Dom sumed up what he’d learned– there are very few traditional factories around producing everyday essentials, but there are plenty of creative niche companies.

Here’s what I realized. Similar to England, here in America we produce a small percentage of the products we use every day. Relative to the rest of the world we have a sizable disposable income and that frees us up to be more creative with our manpower. If you’re lucky enough to live in first-world country, you can capitalize on entrepreneurial thought and products that appeal to small markets. America, Canada, Europe, Japan– they’re all places where fancy watches and shoes and bath products come from.

I feel lucky to find myself in a country that allows me to pursue my creative ideas and make them into products I can sell. To have the opportunity to make a living as an artist/designer, that’s a real luxury.

I’m sorry it’s taken a TV show to make me aware of the gift I’ve been given. Nonetheless, I’m thankful.